Noah Alper is a serial entrepreneur, and the author of “Business Mensch-timeless wisdom for today’s entrepreneur”. His most successful venture was Noah’s Bagels, which began with one store and in only 6 and a half years became the largest bagel chain in the West and the largest kosher retailer in the United States. In 1996 Noah’s Bagels was sold for 100 Million dollars. Learn how Jewish values, sechel, and a pinch of mazal helped him to succeed.
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